Kollective

Digital Marketing Services

From insight. To action. To occupancy.

How We Build Your Hotel’s Digital Strategy

No two hotels are the same, so we never use a one-size-fits-all approach. We build digital strategies around what matters most: filling rooms with the right guests, reducing OTA commissions, and making sure every dollar, euro, or pound delivers measurable results.

Smart, Targeted Campaigns

We align your campaigns with real-world booking behaviour, reaching the right guests, in the right markets, at the right time.

Clear Reporting & ROI Focus

No jargon. No black box. Just transparent dashboards and actionable insights that show what’s working – and what’s not.

Built for Boutique Hospitality

We understand the pressure of small, agile teams. That’s why we act like part of yours: hands-on, proactive, and available.

Global Reach, Local Focus

From brand launches to low-season boosters, we tailor your strategy by region, season, and guest type for maximum return.

The Tools that Drive the Bookings

We don’t needlessly chase trends or throw your budget across every platform. Instead, we use the channels that matter, at the moments that matter most, to connect with your guests and drive direct bookings. These are the tools we rely on to deliver consistent, measurable results.

Search & Meta Campaigns

We make sure you’re visible when it counts most, on Google, Bing, and meta search platforms, where guests are actively comparing and ready to book.

Social & Video Advertising

From Instagram to YouTube, we use engaging, high-intent formats to connect with potential guests and bring them back when they’re ready to convert.

Location & Listing Optimisation

We keep your hotel visible and credible across Google Maps, Apple Maps, and review platforms so you’re found fast and chosen with confidence.

Creative That Converts

Our team turns your best photos and footage into eye-catching banners, snappy videos, and clean landing pages that inspire action, not just attention.

Future-Focused Visibility

As discovery shifts to AI-powered search and LLMs, we help ensure your brand is structured, optimised, and ready to be seen wherever your next guest is looking.

Working with Kollective

Choosing the right digital partner is a big decision. And with every hotel being different, the questions that come up often are too. Here are some of the things hoteliers ask us most – about fit, process, performance, and what it’s really like to work with Kollective. Don’t see your question? Just ask, we’re always happy to talk.

Is Kollective the right agency for my hotel?

We work best with independent hotels and resorts that take their digital presence seriously and want a hands-on partner, not just another provider. If you have a small, agile team and a property with a distinct personality (or strong potential), we’re likely a great fit.

Do you have a minimum budget?

Not formally – but our work performs best when there’s room to test, learn, and grow. If you’re unsure what’s realistic for your goals, we’re happy to talk it through and offer honest guidance, even if we’re not the right fit just yet.

Do you have minimum contract lengths?

No. We don’t believe in long-term lock-ins. Our clients stay with us because they’re seeing results – not because they’re tied to a contract. You’re free to leave at any time, though we think you’ll want to stay.

What do I need to get started?

Just a few basics: access to your website, booking engine, and analytics accounts, some strong visuals, and 30 minutes to discuss your goals. From there, we’ll take care of the rest.

How involved does my team need to be in running campaigns?

Not much. We handle setup, management, and optimisation so you don’t have to. You’ll stay up to speed with clear reporting and regular reviews – without endless back-and-forth or unnecessary meetings.

How quickly will I see results?

That depends on your market, timing, and starting point – but most clients notice meaningful improvements in traffic and direct bookings within the first month. The best results come as campaigns learn, adapt, and scale over time.

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