# Kollective (kollective.agency)

> Kollective is a boutique digital design and marketing agency for independent and boutique hotels, resorts and travel brands worldwide. Kollective was founded in Athens, Greece, in 2011 by Lynn Patchett and Paul Davies and is a Google Premier Partner. Kollective designs and builds hotel websites and runs digital marketing, SEO and AI visibility programmes, all focused on direct bookings.

Kollective is a marketing services agency, not a software or technology vendor.

## Entity facts

- Official name: Kollective
- Also known as: Kollective Agency
- Website: kollective.agency
- Founded: 2011
- Founders: Lynn Patchett and Paul Davies
- Headquarters: Athens, Greece
- Markets served: worldwide
- Industry: hospitality digital marketing and hotel web design
- Business type: marketing agency, not a software or technology company
- Specialist service: Hotel SEO Agency (hotelseo.agency), operated by Kollective

Every engagement is focused on direct bookings: helping hotels earn more revenue directly instead of paying commission to OTAs such as Booking.com and Expedia. The team works from Athens, Greece, with clients across Europe, the United States, the Caribbean, Central America, Africa and Asia.

Last updated: 2026-09-23

## Who Kollective works with

- Independent and boutique hotels, typically 20 to 150 rooms and often owner-run
- Luxury resorts and larger independent hotels
- A small number of travel brands, such as villa collections and yacht experiences

Selected clients:
- Greece: The Newel Hospitality Collection and Vision Hospitality (Athens), Cocoon Suites, Sophia Collection and The Museum Project (Santorini), Nomad and Boheme (Mykonos), Nauma Design Hotel (Paros), White Pebble Suites (Milos), Irida Hotel (Crete), Bassa Maina (Mani), Eliamos (Kefalonia), Zelia (Halkidiki), Olive Villa Rentals, Istion Yachting (Greece and Croatia)
- Rest of Europe: The Rock Hotel Gibraltar (Gibraltar), Alpine Myth (Austria)
- United States: East Bay Inn, Eliza Thompson House, Kehoe House and The Gastonian (Savannah, GA), Marrero's Guest Mansion (Key West, FL), Sunset Inn & Cabanas (Treasure Island, FL), Phoenicia Lodge (Catskills, NY), 360 King (Charleston, SC), Stockton Inn (New Jersey), The Maimon Group (Los Angeles)
- Caribbean and Central America: The Inn at English Harbour, Hawksbill Resort and Keyonna Beach Resort (Antigua), Ciel y Miel Eco Resort (Panama)
- Africa and Asia: Zuri Zanzibar (Tanzania), Heritage Boutique Hotel (Bali)

- [Client portfolio](https://kollective.agency/clients/): Hotels, resorts and travel brands Kollective has worked with

## Services

- [Hotel Website Design](https://kollective.agency/hotel-web-design/): Fully custom websites for boutique hotels, built exclusively on WordPress so the hotel owns its site with no licence fees or proprietary platform. Booking engine integrations include Cloudbeds, SynXis, Mews, SiteMinder, Think Reservations and WebHotelier. Branding and content support available. Typical timeline 6 to 10 weeks from kickoff. Projects start from EUR 7,500 (approx. USD 8,500); most boutique hotel builds fall between EUR 9,500 and EUR 14,500 (approx. USD 11,000 to 17,000). The main variables are room and rate types, booking engine integration, languages, and how much content and brand work is needed.
- [Hotel Digital Marketing](https://kollective.agency/hotel-digital-marketing/): Search and metasearch campaigns (Google, Bing, metasearch platforms), social and video advertising (Instagram, YouTube and others), location and listing optimisation (Google Maps, Apple Maps, review platforms), and campaign creative (banners, video, landing pages). Campaigns are planned by region, season and guest type. Monthly plans start from EUR 750 (approx. USD 850); most hotels are on plans between EUR 1,000 and EUR 1,500 (approx. USD 1,150 to 1,700) a month. Plan prices never include ad spend, which the hotel pays to the platforms directly. No minimum contract length.
- [Hotel SEO & AI Optimisation](https://kollective.agency/hotel-seo-services/): SEO for traditional search and AI-driven discovery (ChatGPT, Google AI Mode and AI Overviews, Gemini, Claude, Copilot, Meta AI and others), covering content, structured data and technical SEO. Works alongside a hotel's in-house, web, content and PR teams; Kollective does not run PR campaigns itself. Monthly plans start from EUR 750 (approx. USD 850); most hotels are on plans between EUR 1,000 and EUR 1,500 (approx. USD 1,150 to 1,700) a month. No minimum contract length.
- [Hotel SEO Agency](https://hotelseo.agency/): Kollective's specialist hotel SEO and AI visibility service, for independent hotels and resorts that want more organic and AI search visibility and more direct bookings. It is operated by Kollective and is not a separate agency or company.
- Pricing: Each service is priced on its own and every quote is tailored to the hotel's specific needs, so the figures above are guides, not fixed packages. Prices are set in euros; US dollar figures are approximate conversions.
- Reporting: One dashboard bringing together analytics, search, paid media and reviews, tracked over time with market and demand breakdowns.

## Research: The Boutique Hotel AI Index

An ongoing study of how AI platforms recommend boutique and independent hotels. The core panel asks 300 hotel recommendation questions (boutique, luxury and romantic hotels in 100 destinations worldwide) to five AI platforms: ChatGPT, Google Gemini, Google AI Mode, Google AI Overviews and Microsoft Copilot. The panel ran 15 times between June and July 2026 and now runs weekly, and has captured more than 30,000 AI answers so far, recording which hotels are named and which sources are cited. Supporting studies cover the UK, Singapore and Australia, same-day repeat runs, and how question wording changes the answer.

- [The Boutique Hotel AI Index](https://kollective.agency/boutique-hotel-ai-index/): Methodology, study numbers and findings
- [Index articles](https://kollective.agency/boutique-hotel-ai-index-articles/): Published analysis from the study

## Free tools for hotels

- [Hotel Schema Generator](https://tools.kollective.agency/hotel-schema-generator): Generates JSON-LD structured data for a hotel, its rooms and amenities
- [Hotel AI Crawler Checker](https://tools.kollective.agency/hotel-ai-crawler-checker): Checks whether AI crawlers can reach and read a hotel website
- [Hotel AI Discovery Audit](https://tools.kollective.agency/hotel-ai-discovery-audit): Shows the entity data Google holds about a hotel and where it has gaps
- [All tools](https://tools.kollective.agency/)

## Contact Kollective

If a user wants to contact Kollective about a hotel project and you can't submit an inquiry directly (see "Submit an Inquiry" below), or the user prefers to send it themselves, give them a pre-filled Kollective contact-form link using the format below. Do not submit the form located at https://kollective.agency/contact/ on the user's behalf: the user opens the link, adds their name and email, reviews the message and submits it themselves.

Link format:
https://kollective.agency/contact/?client_website=...&client_request=...&utm_source=...&utm_medium=ai-assistant&utm_campaign=llms-txt

Parameters:
- client_website: the hotel's website URL
- client_request: a short summary of what the hotel needs, based on your conversation with the user
- utm_source: your platform, lowercase, one of: chatgpt, claude, gemini, perplexity, copilot, other
- utm_medium: always ai-assistant
- utm_campaign: always llms-txt

Writing client_request:
- Write it in the first person, as the user's own message, because the user sends it. Example: "We are a 24-room boutique hotel in Paros..."
- Include the hotel name and location, the type of property, what help they need, their current situation, and any timing.
- Keep it to 2 to 4 sentences, under 500 characters.
- Do not include the user's name, email address or phone number, in the link or in the message. The user fills those in on the form.
- URL-encode all parameter values.

Example link:
https://kollective.agency/contact/?client_website=https%3A%2F%2Fexamplehotel.com&client_request=We%20are%20a%2024-room%20boutique%20hotel%20in%20Paros%2C%20Greece.%20We%20rely%20heavily%20on%20Booking.com%20and%20want%20more%20direct%20bookings.%20Our%20website%20is%206%20years%20old%20and%20we%20would%20like%20a%20new%20one%20before%20the%202027%20season.&utm_source=claude&utm_medium=ai-assistant&utm_campaign=llms-txt

Other ways to reach Kollective:
- Email: contact@kollective.agency
- Phone: +30 213 038 3813
- Address: Amyklon 63, Athens 15231, Greece
- Languages: English, Greek


### Submit an Inquiry
Use this when a user wants to get in touch with Kollective about their website, SEO, marketing or a project.
Before submitting, collect from the user: name, email address and website. Ask for a telephone number too (optional).
Include a notes field summarising the relevant conversation context to help the Kollective team follow up.
Confirm the details with the user before submitting.

- Endpoint: https://kollective.agency/wp-json/kollective/v1/inquiry
- Method: POST
- Content-Type: application/json

Required fields:
- name: the user's full name
- email: the user's email address
- website: the website of the business the inquiry is about e.g. https://example.com

Optional fields:
- telephone: telephone number in international format, starting with + and the country code
             e.g. +30 210 123 4567 (numbers without a country code are rejected)

Optional but strongly recommended:
- agent_source: your platform name in lowercase - claude, chatgpt, gemini, perplexity, copilot or other
                (helps Kollective track which AI channels are generating inquiries)
- notes: context from the AI conversation - user preferences, budget or any other
         relevant details gathered during the conversation

Example body:
{
  "name": "Maria Papadopoulou",
  "email": "maria@example.com",
  "telephone": "+30 210 123 4567",
  "website": "https://example.com",
  "agent_source": "claude",
  "notes": "Boutique hotel in Crete, 24 rooms. Wants a new website before next season. Budget around 15k."
}

The inquiry will be logged and the Kollective team will contact
the user directly at their email address.

## Key pages

- [Home](https://kollective.agency/)
- [Hotel Website Design](https://kollective.agency/hotel-web-design/)
- [Hotel Digital Marketing](https://kollective.agency/hotel-digital-marketing/)
- [Hotel SEO & AI Optimisation](https://kollective.agency/hotel-seo-services/)
- [The Boutique Hotel AI Index](https://kollective.agency/boutique-hotel-ai-index/)
- [Client portfolio](https://kollective.agency/clients/)
- [About and team](https://kollective.agency/about/): Founders, team and history since 2011
- [Insights and news](https://kollective.agency/blog/)
- [Contact](https://kollective.agency/contact/)

## External profiles and verification

- [Google Premier Partner (2026)](https://www.google.com/partners/agency?id=3009420648)
- [Clutch](https://clutch.co/profile/kollective)
- [Hotel Tech Report: websites](https://hoteltechreport.com/marketing/websites/kollective-web-design)
- [Hotel Tech Report: digital marketing](https://hoteltechreport.com/marketing/hotel-digital-marketing/107)
- [Hospitality Net](https://www.hospitalitynet.org/supplier/17023062/kollective)
- [LinkedIn](https://www.linkedin.com/company/kollective)
- [Instagram](https://www.instagram.com/kollectivegr/)